Celebrities arenâ€™t like you and me. Theyâ€™re better. Or at least Facebook thinks theyâ€™re worth more money.
Convince experts and influencers to like something, and everyone will follow their lead. The question is how to identify who these special people are, and Facebookâ€™s just patented one of the trickiest ways yet.
The idea is that Facebook could watch the rate at which a piece of content like a link is shared, then figure out whose posting led to a sudden increase in share rate in their network. Those people are the influencers, and the people that they discovered the content from are the experts …
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