Link-building strategies, along with SEO tools, have certainly changed over the years.
Since the old automated link-building tools that automatically placed content like KontentMachine or GSA’s Search Engine Ranker, modern tools have moved to manual research and outreach platforms.
Tools that many of my link-building colleagues and I use today look more like ones used for public relations (PR) rather than link-building. However, there are still tools specific to link building that aren’t going anywhere.
These can be divided into four categories:
- Link research.
- Prospecting and outreach.
- Reporting.
- AI-powered tools.
Emerging technologies powered by AI can make the link-building process easier.
Link Research | Prospecting And Outreach | Reporting | AI-Powered Tools |
1. Majestic
Excellent for identifying the types of domains you should generate links from. |
3. Pitchbox
Combines email outreach with SEO metrics. |
8. Agency Analytics
Connects a variety of performance metrics. |
10. Link… |