It’s no secret the Google Ads platform has long dominated the online advertising marketing share.

Google’s network is one of the best places for brands to get their products or services in front of consumers, and the wide range of ad offerings makes it that much more attractive.

But Google Ads aren’t the only way to drive new customers and re-engage existing ones.

If your campaign performance has hit a plateau or you’re just looking to diversify and reach new audiences, you have options.

Reasons to Expand Beyond Google Ads

There are multiple reasons to diversify your ad platform strategy instead of relying on just one. Here are three key reasons to expand:

  • Rising costs per click (CPCs) and competition in Google Ads.
  • Decreased efficiencies as impression share rises.
  • Untapped audiences and user segments.

Addressing Rising CPCs and Competition

Remember the days of free Google Shopping listings and branded keyword CPCs well below $1? Life was a lot easier then – and less…

Source link