With approximately 229 million users coming from the nation, Instagram continues to be an important social media platform for India. From music, movies, and viral sensations to brand banters, every possible chatter makes its way into the Insta-verse. To accommodate this growing community globally, the platform continues to enhance its features and functions.
Instagram’s year started by declaring that the social media platform would take a huge pivot in its core ideologies. In the previous year, the platform had solely kept its focus on elevating the experience for Reel users and growing its short-form video services. But by the end of 2022, Adam Mosseri, Head of Instagram, announced that the platform would equally focus on Photos in 2023, which is the original business model for the social media app.
To stay true to these claims, in-line with adding new features and updates for creators and Reel users, the app also…
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