Business Cat is an advice animal image macro series featuring a cat in a tie in front of a starburst background. The overlaid text usually includes something an office boss would do or request, but with a feline twist.
On January 1st, 2011, Something Awful forum user Apple Jax posted a picture of her boyfriend Daniel Vecchitto’s cat Emilio in a thread titled “PYF Cat Pictures (it rises again). When the photo was taken, Emilio the cat was wearing a tie he had received for Christmas from Etsy shop Whisker Kisses.
Three days later, the photo was reposted to Reddit with the title “Business Cat.” Several hours later, the image was put on MemeGenerator and a second Reddit thread entitled “Business Cat ain’t no joke” marked the first appearance of the image macro, captioned “No LOL here, Get your ass in my office.”
I Can Has Cheezburger featured a Business Cat on January 26th, 2011. A series of instances was posted to Urlesque on February 15th, 2011. It was also featured on Buzzfeed, Uproxx and Smosh between January and March. In response to the macro, Daniel purchased the domain yobusinesscat.com on March 7th, 2011. The Quickmeme page for Business Cat has over 6000 submissions as of December 2011. In June 2011, the single topic blog Fuck Yeah Business Cat was created but not continued past that month.
Though there was some search traffic for Business Cat in February 2010, this is tied to a Japanese YouTube video about a similarly dressed feline. Search jumped up in February 2011, a month after the original image was posted.
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