The editor-in-chief of The Atlantic is wearing President Donald Trump’s attack on the magazine like a badge of honor.

Trump late Tuesday rejoiced on Twitter at reports that the coronavirus pandemic had forced the 163-year-old publication to lay off 68 employees, some 17% of its workforce:

Great News: The boring but very nasty magazine, The Atlantic, is rapidly failing, going down the tubes, and has just been forced to announce it is laying off at least 20% of its staff in order to limp into the future. This is a tough time to be in the Fake News Business!

— Donald J. Trump (@realDonaldTrump) May 27, 2020

Trump said it was “great news” that the “boring but very nasty magazine” was “going down the tubes.”

“This is a tough time to be in the Fake News Business!” the president ranted.

Jeffrey Goldberg, the magazine’s editor-in-chief, fired back at Trump’s criticism via his Twitter biography. He rewrote it to read: “Boring but very nasty editor in chief of the boring but very nasty Atlantic.”

It’s a tactic that Swedish climate campaigner Greta Thunberg has used on various occasions to mock Trump, Russian President Vladimir Putin and others who have criticized her.

Goldberg also suggested Trump had been triggered by an article headlined “Donald Trump, the Most Unmanly President,” and used the magazine’s time in the spotlight to promote its subscription services.

This is the article that probably triggered Trump:https://t.co/8BPGyEXR1x

— Jeffrey Goldberg (@JeffreyGoldberg) May 27, 2020

The Atlantic announced the layoffs, alongside executive pay cuts and salary freezes, on Thursday, reported The Washington Post. Some 22 editorial staffers were laid off. Its live events, sales and marketing teams were also hit.

“I know that the pandemic is indiscriminate in its course, cutting through various industries and geographies,” Atlantic Media chairman David Bradley reportedly told staff. “But, as has been the case for decades, our media economy is especially hard hit.”

Deputy managing editor Rachel Gutman tweeted she was “devastated” at the news. “They are some of the most wonderful people I know, and I cannot overstate how much I’ve learned from them.”

I’m devastated today for my brilliant, generous, kind colleagues. They are some of the most wonderful people I know, and I cannot overstate how much I’ve learned from them. They made working at The Atlantic a joy, and any workplace would be lucky to have them.

— Rachel Gutman (@rachgutman) May 21, 2020

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