In a year in which we’ll finally get the Snyder Cut, a return to the MCU and maybe some patches for CyberPunk 2077, the Sex and the City’s revival may be the biggest fandom event, so far. The show, which ended in 2004, before resurrecting for two movies and prequel series, announced it would be the latest television reboot, joining the ranks of Will & Grace, Twin Peaks, Mad About You and a slew of other nostalgia trips that make up our modern TV landscape. However, unlike those shows, Sex and the City will be missing a key element: The Sex. Kim Cattrall will not be returning as the unquenchable sexual id Samantha in the revival, a disappointment to fans everywhere.
For days after the news dropped in mid-January, headlines flooded mainstream publications about the meme-worthy reactions to the star’s absence. Armed with nothing but Sex and the City screenshots and a library of meme-able phrases, fans shouted their disappointment throughout social media. The underlying message: Sex and the City is not the same without Samantha.
— Rebeckah Hird (@RebeckahHird) January 11, 2021
Meme-ing, at this point, is one of the most explicit forms of fan expression, a language which they can upvote, retweet and share the most coherent and succinct version of their message and demand creators respond. By using moments of Sex and the City against the show, fans are using the language taught to them by creators against them. For instance, one tweet captioned, “Me watching the Sex and the City reboot without Samantha,” features a moment from the show in which the character Lexi (portrayed by Kristen Johnston) screams, “No one’s fun anymore! Whatever happened to fun?!?” just before slipping on her heel and falling out of a window. Usage of moments like this concentrate the fandom’s feelings by uniting them in their…
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