Heh Heh, The Wisdom Juice Is Kicking In is a memorable quote uttered by Jaiden in the Jaiden Animations video “What my trip to Japan was like.” Online, people use a screenshot from the video as a reaction image to express feelings of intelligence.


On December 23th, 2018, Jaiden Animations uploaded the video “What my trip to Japan was like.” In the video, an animated woman named Jaiden describes her trip to a shrine in Japan. At the shrine, people collect water from three waterfalls representing “long life,” “wisdom” or “love” and drink from the waterfall of their choosing. The water they choose, according to beliefs, grants them that particular power, but participants may only drink from one. Later in the video, after drinking from the “wisdom” waterfall, the girl says that she nearly got on the wrong subway in Japan. The video cuts to the girl with a third eye on her forehead saying, “Heh heh. The wisdom juice is kicking in. Within two years, the video received more than 23 million views (shown below).


That day, Redditors began sharing a screenshot of the moment on various subreddits. On December 24th, 2020, Redditor Zee_Arr_Tee shared a version in the /r/dankmemes subreddit with the caption, “When you snort a pound of cocaine and finally understand what the big chungus memes actually mean.” The post received more than 16,000 points (95% upvoted) and 150 comments in less than two years (shown below, left). That day, Redditor bankstaX shared a variation in /r/dankmemes with the caption, “When you drink the magic 8 ball liquid to predict the future and predict that you will die.” The post received more than 10,000 points (96% upvoted) and 110 comments in less than two years (shown below, center).

Over the next year, the people continued to share the meme in various contexts. On January 8th, 2019, Redditor duglas2948 shared a variation in the /r/PewdiepieSubmissions with the caption, “When you realize that this meme format is highly…

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