The Imperial Blue campaign used AI-driven features that allowed users to have a personalized New Year’s wish from their favourite celebrity.

Seagram’s Imperial Blue packaged drinking water allowed users to craft personalized New Year wishes featuring their favourite TV stars and Big Boss faves Karan Kundrra, Nishant Bhat, and Pratik Sehajpal, as a part of their new campaign.

Greetings were created in collaboration with Wavemaker India and COLORS using AI-driven personalized features. 

Users could access the Microsite, choose their favourite artist they would like wishes from, enter the names, and the video would be created with personal wishes from their favourite celebrities. The videos were downloadable and shareable on social media platforms like Facebook and WhatsApp.

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