Published On: January 4th, 2023Categories: Social Media

The new-age Indian gin brands are reviving the spirit in the tropics and experiential marketing is how they’re resurrecting this spirit, with aesthetics that match the global bar and stay rooted in the Indian culture.

Since 2015 until now has been a period what the spirit world has been calling the ‘Ginaissance’ and Goa the soirée hub of India is at the center of this revival of the production and the popularity of Indian gin brands. This revival may have been initiated a few years ago, but India has had a long history with the spirit.

The first spurt of gin in India, was when a Scottish doctor treating the presidency armies of the East India Company on the Indian subcontinent made the medicine for malaria a bit savory by adding the combination of gin & tonic – making India the land where the one of the world’s most famous cocktail ‘G&T’ originated.

Contemporary brands are on their way to lifting up the spirits with marketing strategies that…

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