Fabrice Canal, the Principal Product Manager for Microsoft Bing, gave a keynote presentation at the Pubcon convention in Austin, Texas.

The packed room of conference attendees eagerly listened as Canal discussed the topic of SEO for the new AI-powered Bing search engine.

As the leader of the product development team, Canal’s insights into the new and improved Bing search engine were highly anticipated by the audience.

His presentation offered valuable information on optimizing websites for the new Bing search experience. Additionally, we learned Bing Webmaster Tools will soon include traffic data from Bing’s AI chat.

In this article, we’ll dive into the highlights of Canal’s presentation and how to use the information to improve your visibility in Bing’s search results.

SEO Recommendations For Bing AI Search

Canal suggests sticking with the same SEO playbooks for optimizing content for Bing’s AI experience because it’s still the early days for AI search.

Additionally,…

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