Motorola’s Shivam Ranjan shares the consumer insights that drove the comeback for foldable smartphones, thoughts on using the right mediums to appeal to GenZ and their festive marketing game plan.
Flip phones are making a comeback, only this time they are being marketed to Gen Z. This is especially the case for smartphone brand Motorola, which was one of the first brands to become a rage for their innovative flip phone Razr V3 back in 2004.
This year, as the brand makes a comeback into the foldable devices segment with Motorola Razr 40 ultra and Razr 40, the aim is to appeal to the youth through its key tenet of marketing, which is product innovation.
This return has been born out of the insights that consumers love large external displays because it gives them the flexibility to choose how they want to operate, a creaseless design when the devices are folded and want a flagship experience when it came to performance, as per Shivam Ranjan, Head of…
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