My Little PogChamp refers to a catchphrase used in memes in which various characters address the viewer in an endearing manner, calling them “my little PogChamp.” The catchphrase received viral popularity in September 2020 following a viral video, later inspiring similar memes and being used for bait-and-switch videos.
On September 24th, Facebook page Smol dog gf reposted an image macro based on an image of Kill la Kill character Ryūko Matoi, captioned “Ugh fine I guess you are my little pogchamp, come here” (exact origin unknown). The post received over 460 reactions and 400 shares in two months (shown below).
On the same day, Instagram user mcchickenism reposted the image, gaining over 1200 likes in two months. Also on the same day, Twitter and Instagram user gothmei posted a dubbed version of the meme (shown below), with the post gaining over 236,000 views and 6,000 retweets on Twitter and 47,800 views and 9,700 likes on Instagram.
Retweet to be my little pogchamp ☺️🖤 pic.twitter.com/jz3VCI9IX7
— Mei/Max (@gothmei) September 25, 2020
The post received viral spread online, with multiple users reposting the video on Twitter, iFunny and other platforms in the following days. For example, a September 24th repost by Twitter user @dexter_kw gained over 350 retweets and 1,200 likes in two months. A same-day repost by iFunny user iRubes gained over 1,900 smiles. Reposts by iFunny users HatKid and LordAndSlayer made on the following day received over 1,100 smiles and 1,600 smiles, respectively.
Starting on September 26th, the audio from the dub gained popularity in lip sync videos on TikTok. On September 26th, 2020, TikTok user rad_cool_bad posted one of the earliest TikToks using the script, gaining over 81,900 views (shown below, left). In two months, more than 1800 videos using the audio were posted (examples shown below. center and right).
Prior to October 21st, 2020, an unknown user posted the first bait-and-switch meme…
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