NASCAR adds Xfinity as partner for Chicago Street Race

NASCAR continues to ring up major sponsors for the inaugural Chicago Street Race, with Xfinity added to the lineup in advance of the July Fourth weekend event.

Announced as a founding partner Thursday, Xfinity will have official presenting, marketing and promotional rights for the first street course in NASCAR’s 75-year history.

The cable giant will also get something a little more unusual — its own dedicated turn onto South Michigan Avenue.

Xfinity will stake branding claim to turn 10 of the 12-turn, 2.2-mile racecourse, which will wind through Grant Park and down stretches of DuSable Lake Shore Drive. The Xfinity 10G turn will see the cars careening around East Congress Plaza Drive as they head to the Buckingham Fountain start/finish line.

“The Chicago Street Race is an incredible moment in NASCAR history, and we can’t think of a better platform to showcase the Xfinity 10G Network and Xfinity Mobile with the iconic Chicago skyline as a backdrop,” Matt Lederer, vice…

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