Spread

@jasper…k’s video helped spread the trend, resulting in more variants, particularly focused on chocolate milk. On January 24th, @chockymilkstopspain, an account dedicated to the meme, posted their first video to TikTok following the trend, garnering over 2.9 million views in 5 days (shown below, left). Their second video gained over 5.3 million views in the same span of time (shown below, right).

On January 26th, @jxys._.toxic posted a video to TikTok following the trend referencing Rocket League, garnering over 4 million views in 3 days (shown below, left). It was reposted to @foodies TikTok where it gained over 14 million views. On January 27th, @mrpapetti, a teacher, posted a TikTok following the trend, garnering over 8.6 million views in 2 days (shown below, right).

Various Examples

Search Interest

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