These days it’s not enough for a coach of an international team to just have a practical vision. They need to pursue a wider theme – a sense of how they want their team to be characterised and remembered.

It’s a given that every coach wants to plant a flag at the summit of world rugby but it’s not enough to stomp up there and plonk it in the ground.

There’s a growing truth that many people won’t remember what a team actually did, but they will remember how that team made them feel.

Success is, therefore, no longer

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