Tenet is an upcoming 2020 science fiction action film directed by Christopher Nolan. The film stars John David Washington, Michael Pattinson, Michael Caine and more.
On May 22nd, 2019, Deadline reported “Christopher Nolan’s New Movie Gets A Title, Final Cast As Shooting Begins.” In the piece, the outlet announced the film’s title, Tenet. They wrote:
The film, Nolan’s first feature since 2017’s Oscar-nominated Dunkirk, is being described as an action epic evolving around the world of international espionage. He wrote the original screenplay and shooting spanning seven countries is now underway. The studio has already set a July 17, 2020 release date for it.
Three months later, on August 1st, Variety reported that the film’s first teaser trailer premiered before the film Hobbs & Shaw (shown below, left). On December 19th, Warner Bros. Picture published the officila trailer for the film on YouTube. Within six months, the post received more than 20 million views (shown below, right).
Fortnite Trailer Premiere
On May 21st, 2020, the second full trailer for Tenet premiered in the online video game Fortnite. That day, GameSpot published a video of the event on YouTube. The post received more than 30,000 views in less than 24 hours (shown below).
The Fortnite premiere became a divisive topic online. Redditor The_Iceman2288 posted about the premiere in the /r/movies subreddit. The post received more than 2,100 points (94% upvoted) and 390 comments in less than 24 hours. Twitter user @wrmaiden tweeted, “I hope Tenet follows the same bold path as The Rise of Skywalker by putting a plot-driving event within Fortnite and leaving 99.9% of audiences in the dark” (shown below, left).
Film critic Erik Davis responded to the controversy, “I’ve seen a fair amount of people criticizing Christopher Nolan for embracing Fortnite to debut the #Tenet trailer, but also to screen one of his older movies in its entirety inside the game. Personally, I…
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