As Women’s Premier League concludes, advertisers and brands are gearing up for Men’s Indian Premier League, upping their marketing initiatives. The biggest debate this year has been IPL TV vs digital, and what’s the ideal media mix. Social Samosa speaks to experts to find out who wins the race – Viacom or Disney Star.
The biggest advertising carnival, men’s Indian Premier League (IPL), is right around the corner. This season, for the first time in history, IPL’s media rights are divided between broadcaster Disney Star and Viacom18’s JioCinema. And there’s a war waging between the two media companies vying for advertisers’ money and viewers’ attention.
In terms of sponsors, TV is already a step ahead. As per media experts we spoke to, Star has gathered 11 sponsors and 55 other brands and first-time bagger JioCinema claims to have 8 sponsors and more.
JioCinema’s first move in the war with Disney Star involved announcing the free airing of…