TikTok has signed a new, multi-year partnership with Major League Soccer (MLS), which will see MLS share exclusive content and in-app programming, while also incorporating in-stadium activations and TikTok sponsorship of various MLS events and tournaments.
As per TikTok:
“As an ‘Official Partner’ of MLS, TikTok will be integrated into every MLS game throughout the season through various in-stadium branding, TikTok & MLS content across stadium videoboards, and more. TikTok is also the co-presenting sponsor of eMLS Cup, the League’s esports tournament. We’re excited to continue spotlighting TikTok as a place where the sports and gaming community intersect, while providing quality entertainment for all.”
The partnership will provide another way for TikTok to further integrate itself with major sporting leagues, which could help to bring more fans to the app.
The deal will also bring new opportunities for creators:
“Over the course of the partnership, TikTok and MLS…