Achieving success in digital and social media marketing is a challenging endeavor. Digital media channels have boomed in recent years, social media most of all, and as a result, it has become a highly competitive environment for marketers.
In the face of such adversity, social media teams need to take every opportunity they can to increase their efficiency and amplify returns on their labor. In this regard, digital adoption is undoubtedly the route to success.
So, then what is digital adoption all about?
Leveraging Tech
Digital adoption pertains to the way in which people learn to leverage technological tools to their advantage. In business, this means using tech to improve operational processes, maximize revenue potential, and take companies to new levels of efficiency and success.
Simply put, digital adoption is about extracting maximal value from technology. That’s a principle that is applicable in every aspect of business, and marketing is no exception. Social media…