BESSEMER, Ala. (WIAT) – A little less than a month after California passed it’s Fair Pay to Play Act, the NCAA’s top governing board voted unanimously to allow student athletes the opportunity to benefit from the use of name, imagine, and likeness.

“We must embrace change to provide the best possible experience for college athletes,” said Michael V. Drake, chair of the board and president of The Ohio State University. “Additional flexibility in this area can and must continue to support college sports as a part of higher education. This modernization for the future is a natural extension of the numerous steps NCAA members have taken in recent years to improve support for student-athletes, including full cost of attendance and guaranteed scholarships.”

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