In case you needed a reminder that making significant money out of social media subscriptions is hard, YouTube has today announced that YouTube Premium and Music has now surpassed 100 million subscribers, 8 years after its initial launch.
Which is a huge achievement, no doubt. But still, at 2 billion total active YouTube users, that means that only 5% of the platform’s audience has shown any willingness to pay for the app, while the combination of Premium and Music in this context somewhat clouds the full scope of what users are willing to pay for, specifically.
As explained by YouTube:
“In 2015, we believed that there was an appetite for a YouTube experience that benefited not only our users, but the creator and artist community as well, and we announced a new subscription service alongside a brand new app, YouTube Music. This offering was designed for music lovers and YouTube fans who wanted more choice in how they spent…
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