YouTube is taking its next steps into podcasting, with a new test of the capacity to upload and manage podcasts in the YouTube Studio app.
As per YouTube:
“To make it easier for creators to distribute their podcasts on YouTube, we’re running an experiment that allows you to create a podcast or set an existing playlist as a podcast within Studio.”
Those in the experiment will be able to upload a podcast within the ‘Create’ element of YouTube Studio. You’ll also be able to view all of your podcasts in the ‘Content’ menu under a new Podcasts tab.
In addition to this, YouTube’s also testing new podcast analytics, which will provide podcast-specific performance insights, making it easier to measure your podcast content in separation from your video uploads.
YouTube’s been gradually developing more podcast tools, as it moves to align with growing audio usage. YouTube Music now has more than 77 million paying subscribers, and while visual elements remain central to…
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