A 2023 Emotional Intelligence Market study citing “heavy growth” of $49.93 billion USD by 2027 exemplifies the extent to which mastering “EQ” versus IQ is taking brands to exciting new levels of success … and why not embracing EQ can result in extreme opportunity loss or, far worse, be an outright brand buster. This as today’s highly discriminating and demanding marketplace is seemingly rife with substitutable solutions. Whether the B2B or B2C sector, more often than not today’s consumers have alternate options—and they know it.

Although there is tremendous buzz advocating the power and efficacy of emotional intelligence in modern marketing and branding endeavors, there is little consistency and clarity on fundamental best practices and methodologies that can serve as a baseline catalyst. Fundamentals that, when further honed and refined, can result in highly sophisticated and emotive brand building that wholly resonates with the intended audiences and compels…

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