Did you forget to complete your properties’ Google Analytics 4 (GA4) setup before the Universal Analytics (UA) deprecation on July 1?
Today, we begin shutting down Universal Analytics as we welcome you to Google Analytics 4. This will not happen overnight, so some Universal Analytics properties may continue to process data. However, all properties have now been added to the queue, and those that have not…
— Google Analytics (@googleanalytics) July 1, 2023
If so, Google Analytics may have created a new GA4 property for you based on the settings from your UA properties when the countdown timer hit zero at midnight.
Screenshot from Google Analytics, July 2023Alternatively, you may see a message at the top of your Google Analytics dashboard prompting you to complete the GA4 setup:
Screenshot from Google Analytics, July 2023No matter what state you found your Google Analytics in today, there is no need to panic. We’ve you covered!
Google Analytics 4 Guides
The following GA4…
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