Amazon Introduces Generative AI Image Tool For Advertisers

In a move aimed at simplifying the ad creative process, Amazon Ads has released a generative AI-powered image generation feature in beta.

This tool promises to tackle a pain point that has been pervasive among digital advertisers: the complexity of designing compelling ad creatives.

The new feature could be a game-changer in the ever-evolving landscape of digital advertising, combining artistic and scientific approaches.

75% Of Advertisers Struggle With Ad Creatives

According to a survey conducted by Amazon in March 2023, nearly 75% of advertisers who struggled with campaign success identified creating ad creatives and choosing a creative format as their main challenges.

Colleen Aubrey, senior vice president of Amazon Ads Products and Technology, said the company is committed to “reducing friction for advertisers” and providing tools that amplify the impact of ads while minimizing effort.