Meta held its inaugural Gaming Summit in India today to mark the rising importance of the sector, which is also among the top three business verticals for Meta. The company also unveiled key consumer findings from a Meta-commissioned study by GWI focused on Gaming.

Among the key findings, the study calls out the rising prevalence of gaming in India with nearly half of casual gamers and 43% of real-money gamers coming from non-metro geographies. The study also called out Reels, video ads on Meta and influencers as top drivers for gamers to discover and purchase new games.

The Meta GWI study showed that more than three out of four casual and real money gamers in India discover new games to play and purchase on social media, and more than 90% of these do so on the Meta platforms.

The study revealed that key moments such as major sporting events and the festive period impact the types of games played. 88% of the consumers…

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