Google’s bringing some new, AI-powered elements to Google Analytics, in order to help marketers make more informed decisions, and tap into key opportunities as they arise.

The new updates are part of Google Analytics 4, which has been in development over the past few years, and will soon be the only option, as Google phases out existing standard and 360 analytics tools. If you haven’t upgraded to Analytics 4 yet, you’ll want to do it soon (older versions will be shut down on July 1, 2024), and if you have, you’ll soon have access to these new features.

First off, Google’s rolling out new generated insights, which are AI-powered notes that will highlight key data events.

Google Analytics 4

The intent here is to provide more simplified, plain language explanations of opportunities within your data, to keep you on top of each element.

As per Google:

“Imagine your “Purchase” events spiked on a series of individual dates. Our AI…

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