Google AI Overviews guide research, but Search still wins the sale

Google’s AI Overviews are for research, not buying. A new BrightEdge analysis of thousands of ecommerce keywords (Sept. 1-Oct. 15) found that AI results appear for research and evaluation, while bottom-funnel queries still belong to traditional search.

Why we care. Google’s AI Overviews appear to shape discovery, while traditional search continues to drive sales. So…