The funnel flip: Why AI forces a bottom-up acquisition strategy

The industry has been building top-down for 30 years. Start with awareness, get in front of as many people as possible, and work them down through the acquisition funnel.

The logic made sense in the broadcast era, and it wasn’t entirely wrong in the search era.

In AI-driven environments, it’s simply wrong.

Search engines, assistive engines, and agents build their ability to…