The micro-macro shift: How to measure AI visibility now that precisio…

The funnel query pathway (FQP), the cohort-with-intent tree you populate from the conversion node upward, is the measurement framework for AI visibility. Measuring the FQP every quarter produces a defensible strategic read you can actually act on.

The shift the methodology operationalizes is what I call the micro-macro shift. You can’t measure AI-era visibility with the precision micro…