Is top-of-funnel content still worth it in 2027?

Organic search clicks have fallen 42% since AI Overviews began expanding in Google Search, while LLMs continue to fully answer users’ informational queries in-platform. At the same time, AI content production has allowed publishers to flood SERPs with top-of-funnel (TOFU) articles at scale — meaning competition for blue links has gone up, even as available clicks have decreased.