How to map AI search prompts to every stage of the sales funnel

Keyword research has always required you to think about intent.

Someone searching “what is CRM software” is in a very different place from someone searching “HubSpot vs. Salesforce.”

With AI search, those intent categories still matter. But the universe of queries within them has gotten much bigger.

“Best CRM software” might become “What CRM is best for a 50-person B2B…