A dark landing page won our A/B test – here’s why best practices got …

I expected the dark-themed landing page to lose. 

Everything I knew about conversion optimization said the light background should win. 

Light themes are standard for B2B lead generation pages because they offer better readability, cleaner visual hierarchy, and align with accessibility standards. 

Unbounce’s analysis of 41,000 landing pages establishes baseline patterns favoring…