Amazon is reportedly testing a generative artificial intelligence (AI) tool for sellers that writes copy for product listings.
This marks a significant move in integrating large language models (LLMs) into ecommerce. The tool is anticipated to revolutionize how merchants create and optimize product descriptions.
AI-Generated Product Descriptions
Amazon’s new AI tool, first reported by The Information, allows merchants to generate titles, descriptions, and bullet points for products.
Sellers can enter keywords that describe their product, and the AI responds with a potential title and details for the listing.
The tool is currently being tested with a limited number of sellers.
An Amazon spokesperson confirmed to The Information that they are testing AI solutions for sellers to craft product details that appeal to customers.
With the amount of data Amazon has from product users and customers, it should be able to develop a generative AI tool that crafts descriptions to align with…
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