Binance announces Rachel Conlan as CMO

Binance, the global blockchain ecosystem, announced the promotion of its VP of Global Marketing Rachel Conlan to Chief Marketing Officer (CMO).

This announcement follows the recent executive appointments and management changes — including Eleanor Hughes as its new General Counsel, Kristen Hecht as Deputy Chief Compliance and Global Money Laundering Reporting Officer, Min Lin as Head of Latin America, and Richard Teng as Head of Regional Markets — as the organization distinguishes its leadership team leading key business efforts.

“Our leadership team is critical to carrying out positive impacts that have an effect on the larger ecosystem and our mission, which is focused on users,” said Binance CEO CZ (Changpeng Zhao). “And, Rachel is an example of that. Our team is stronger than ever as we focus on delivering great products and services for our users while ensuring we are a responsible industry leader.”