Should we be concerned about Twitter?

I mean, Elon Musk is been able to steer his other companies to massive success, there’s no reason, as yet, to believe he can’t achieve the same at Twitter. Right?

It’s impossible to say, of course, because Twitter’s very different to his other businesses, which focus on hardware, on actual physical products, as opposed to Twitter, which is essentially driven by engagement. But as Elon’s vision for the platform continues to take shape, it is worth noting the current state of the app, and where it needs to be to get on, and stay on the right track.

Revenue Status

Twitter’s biggest challenge is on the revenue front, with Elon estimating that the app was losing around $4 million per day when he took over at the helm.

Elon’s main additional revenue push thus far has been subscriptions, via Twitter Blue, which he’s hoping will eventually generate around half of the app’s total intake.

This is a critical peg in his ‘Twitter…

Source link