As the Indian advertising industry is gearing up for Cannes Lions 2023, Indian jurors are anticipating a similar or better outcome as last year. Social Samosa talks to Indian jurors to understand their thoughts going into the awards.
2022 was historic for the Indian Cannes Lions. Agencies this year are going back to the festival of creativity with a lot of optimism in their heart this year too, in hopes to continue the winning streak or create new history.
In 2021, the festival and its committee faced flak for a perceived lack of diversity among the deans of the Roger Hatchuel Academy (RHA) learning programme. However, Cannes committee had said back then that while this is a particularly disappointing moment for LIONS, the organisation has been proud to appoint increasingly diverse panels of jurors and talent.
This year, 13 Indian jurors across categories have been included out of the 290 experts, taking the number to double digit for the first…
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