The impact is already visible in healthcare, legal services, finance, software and education. The old funnel, a linear user-driven journey where discovery happened via search engines, followed by comparison across [...]
Pump.fun represents an infrastructural shift in how meme tokens are created and distributed. As a launchpad and memecoin factory, the platform dramatically increases token supply velocity while simultaneously providing a [...]
Earning some praise from outside experts, including the American Medical Association, the new guidelines are the first iteration to directly address highly processed foods. While emphasizing “whole, nutrient-dense foods,” it [...]
The rules of search have changed. Marketing funnels aren’t meant to stall. You pour hours into creating content, refining workflows, optimizing landing pages, and protecting brand consistency. How can all [...]
Universities and research labs have long been Europe’s deep tech treasure trove. Now, academic spinouts have consolidated into a solid startup funnel worth $398 billion — and VC money is [...]
After a surge of VC investments from the 2021 bubble failed to yield strong returns from many venture firms, limited partners, such as endowments, pension plans, and sovereign wealth funds, [...]
We’ve established the AI resume as the new C-suite-level asset that defines your brand at the bottom of the funnel, and we’ve mapped the strategic landscape that shows how it [...]
I expected the dark-themed landing page to lose. Everything I knew about conversion optimization said the light background should win. Light themes are standard for B2B lead generation pages because [...]
LinkedIn is introducing new ad innovations designed to help B2B marketers strengthen brand awareness, personalize messaging, and accelerate creative workflows — all aimed at reaching potential buyers earlier in the [...]
The debate quickly moved from technical claims to strategic differences. Solana developers argued that coordination matters for healthy integration. They said Base’s launch lacked collaboration with Solana Foundation teams involved [...]
For years, marketers measured digital success through impressions, backlinks and clicks. If you ranked high in search results and won the click, you had visibility and control of the funnel. [...]
On episode 331 of PPC Live The Podcast, I speak to Dale Olorenshaw, Head of Paid Media and Search at StrategiQ, who shares a painful but valuable experience involving a [...]
Italian companies still operating in the Russian Federation are filling the Kremlin's war coffers despite active EU sanctions, according to data compiled by the Kyiv School of Economics as part [...]
Google’s AI Overviews are for research, not buying. A new BrightEdge analysis of thousands of ecommerce keywords (Sept. 1-Oct. 15) found that AI results appear for research and evaluation, while [...]
In brief Assembly Bill 9138, introduced Friday in the New York State Assembly, would tax proof-of-work miners based on electricity consumption, with rates ranging from 2 to 5 cents per [...]
For years, marketers measured digital success through impressions, backlinks and clicks. If you ranked high in search results and won the click, you had visibility and control of the funnel. [...]
A $250,000 giveaway is driving discovery, referrals, and stickiness. Community figures point to more than 25,000 holders and hundreds of thousands of campaign entries. This is not noise; it is [...]
In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data. This added layer can [...]
Most B2B marketers know LinkedIn Ads for its strong prospecting capabilities. But one of its most powerful features – retargeting – is often overlooked. Beyond website visitors, LinkedIn offers creative [...]
For a decade, marketing strategy was engineered to master Google’s “messy middle.” Today, the customer’s exploration and evaluation journey has migrated from the open web (PPC, Reddit, YouTube, websites) into [...]
Google Ads’ Demand Gen campaigns – once thought of as mid-funnel discovery tools – are evolving into full-funnel, conversion-focused campaigns, with YouTube at the core. Why we care. Marketers are [...]
Today’s customer journeys look less like funnels and more like works from Jackson Pollock; splashes of touchpoints across dozens of channels. Digital transformation has “fractured consumer journeys into unpredictable, nonlinear [...]
Bitcoin BTC$110,600.72 bulls face a lofty challenge this week: funnel nearly $1 billion into the U.S.-listed exchange-traded funds (ETFs) and prevent these publicly listed institutional investment vehicles from registering their [...]
Whales are beginning to funnel serious capital into , positioning it as a meme coin that could redefine 2025. Unlike tokens that rely solely on speculation, $LBRETT runs on Ethereum’s [...]
Account-based marketing (ABM) campaigns make it easy to precisely target the brands in your ideal customer profile (ICP) without a pricey martech platform. LinkedIn’s native targeting capabilities let you avoid [...]
At the center of Rollblock’s momentum is its integration of iGaming and DeFi. More than 12,000 AI-enhanced games, a full sportsbook with live match streaming and tiered VIP incentives keep [...]
MAGACOIN FINANCE has raised significant funds from verified wallets. Unlike inflationary meme projects that rely solely on virality, MAGACOIN’s fixed tokenomics and unique model offer a sustainable entry point for [...]
Chainlink has launched a new on-chain reserve, called the Chainlink Reserve, designed to funnel enterprise demand into its native LINK token, the company announced Thursday.The reserve accumulates LINK using revenue [...]
The traditional marketing funnel is breaking – and your content is losing its place in it. For years, marketers built strategies around a linear journey: Awareness → Evaluation → Consideration [...]
Even the best-paid search campaigns fall short if you can’t convert the leads they generate. Whether it’s a missed call, a slow follow-up, or a gap in your funnel, these [...]
Google Ads’ AI Max reporting now allows advertisers to view search terms, headlines, and landing pages in a single report, offering a clearer window into how AI-powered campaigns operate. Why [...]
Since its global launch in November 2021, Performance Max is no longer a novelty – it’s a fully embedded part of the Google Ads ecosystem. Designed to streamline campaign management, [...]
Your sales funnel is bleeding money. Every day, potential customers enter your funnel, and somewhere along the way, they disappear. The question isn’t whether you’re losing potential customers, it’s how [...]
A fresh version of Google’s AI Max search ad format has been seen in the wild – and it’s not your average search ad. The ad was shared by Nikki [...]
In today’s competitive digital world, the smallest visual details can have the biggest impact. Whether you’re designing a portfolio, a landing page, or a blog layout, adding depth through shadows [...]
With season 2 of HBO’s The Last of Us in the books, and with no The Last of Us Part III coming in the immediate future, Naughty Dog has come [...]
BlockDAG’s 100 million airdrop is not just a giveaway; instead, it’s a complete onboarding funnel designed to activate, educate, and expand its user base. To start, it begins at the [...]
Today in crypto, Across Protocol founders have been accused of manipulating DAO governance to funnel $23 million in tokens to their affiliated for-profit company, Risk Labs, infrastructure attacks are responsible [...]
Will Knight: Maybe we also need a renewed open source movement so we're not just using agents that belong and funnel data to these giant companies. Use open source code [...]
Some sections of the Trump administration's budget proposal would funnel federal funding toward projects that have fairly broad support. Those projects include a new line of commercial Mars missions, where [...]
A crypto founder has been arrested in New York for allegedly using his crypto firm, Evita Pay, to funnel around $530 million into the US from sanctioned Russian banks to [...]
Less than 24 hours after President Trump threatened to terminate Elon Musk's government contracts, his Commerce Department published a notice that could shift tens of billions of dollars in federal [...]
Lutnick's announcement of the BEAD overhaul also criticized what he called the program's "woke mandates" and "burdensome regulations." Republicans like Sen. Ted Cruz (R-Texas) have criticized a requirement for ISPs [...]
At its Build 2025 conference, Microsoft open-sourced a number of apps and tools, including a new command-line text editor for Windows called Edit. Open source software may not earn the [...]
It’s no secret: Content is king in the digital world, as it has the power to connect with people and influence decisions. Whether a how-to blog post, a promotional email, or [...]
Buying Bitcoin anonymously when using a credit card has become very challenging. Through their KYC procedures, regulated platforms collect ID and personal information. Buying Bitcoin with a credit card and [...]
President Donald Trump’s meme coin is already a thing that shouldn’t exist, much less as a vehicle for foreign entities to funnel money to the sitting president, yet here we [...]
Performing an ICO generally involves deploying code to mint a coin on the Ethereum network, outlining the ambitions for a project on a website, and soliciting investment. “Many projects were [...]
Google now lets you automatically add screenshots of landing pages in Demand Gen campaigns. This new feature is designed to boost engagement. The feature appears as a checkbox option labeled [...]
If you’re still chasing a flat 10% conversion rate across all campaigns, it’s time for a reset. According to Unbounce’s latest Conversion Benchmark Report , industry medians range from just [...]