Google now lets you automatically add screenshots of landing pages in Demand Gen campaigns. This new feature is designed to boost engagement. The feature appears as a checkbox option labeled [...]

If you’re still chasing a flat 10% conversion rate across all campaigns, it’s time for a reset. According to Unbounce’s latest Conversion Benchmark Report , industry medians range from just [...]

That was then. NASA’s landing page for the First Woman comic series, where young readers could download or listen to the comic, no longer exists. Callie and her crew survived [...]

If you’re managing multiple campaigns for your brand or your clients, you know how hard it is to scale landing page creation without sacrificing performance. This guide breaks it down—with [...]

Is your landing page converting better—or worse—than your competitors’? If you’re not sure, now’s the time to find out. Unbounce’s new Conversion Benchmark Report provides a clear, data-backed look at [...]

Elon Musk is using his position within the Trump administration to funnel lucrative federal contracts to his companies. The president’s family is reportedly cashing in, too.  According to a Monday [...]

The traditional marketing funnel doesn’t reflect how users actually search and engage with content today—and it’s hurting your SEO. With access to more data than ever before, marketers now have [...]

The concept of the funnel is so fundamental to digital marketing, it’s hard to imagine a world where it doesn’t serve as the go-to metaphor for lead generation and capture. [...]

● Loss of proper cross-channel attribution: Splitting impressions, clicks, and conversions into specific components gets much harder without third-party cookies.● Less effectiveness of retargeting: Performance marketers are highly dependent on retargeting users [...]

Google introduced a new prediction model to better evaluate the quality of landing page experiences for search ads. This update is designed to reduce frustrating ad experiences and make it [...]

Dialog box finally allows the creation of a passkey on a security key. The dueling dialogs in this example are by no means unique to macOS. Too many cooks in [...]

Part of the reason Google decided to start developing its own Chrome browser—all the way back in 2008—was to funnel people toward all of its web apps, from Google Docs [...]

SEO content often drives traffic but not conversions. The solution? A video-first approach that nurtures leads, builds trust and aligns with a real funnel. This article explains why video content [...]

Understanding how people search – and aligning their search intent with the stages of the marketing funnel – is critical to crafting a powerful, long-term PPC strategy.  This article will:  [...]

You probably remember learning about the concept of the marketing funnel and the need to create content for the different stages of the buyer journey. And you’ve likely either used [...]

Over the last several months, I have tried to outline a more strategic approach to SEO.  This starts with creating a unique SEO strategy, a lightweight SEO plan and upper [...]

Website traffic comes from various channels, including search, direct, paid, referral, and social. Search traffic is arguably the most crucial form of traffic since it connects the right audience—with the [...]

Who they are: Guitartricks is a membership site that teaches you how to play the guitar through interactive video lessons. How Do They Apply the 4C System Guitartricks walks the [...]