Part of the reason Google decided to start developing its own Chrome browser—all the way back in 2008—was to funnel people toward all of its web apps, from Google Docs [...]

SEO content often drives traffic but not conversions. The solution? A video-first approach that nurtures leads, builds trust and aligns with a real funnel. This article explains why video content [...]

Understanding how people search – and aligning their search intent with the stages of the marketing funnel – is critical to crafting a powerful, long-term PPC strategy.  This article will:  [...]

You probably remember learning about the concept of the marketing funnel and the need to create content for the different stages of the buyer journey. And you’ve likely either used [...]

Over the last several months, I have tried to outline a more strategic approach to SEO.  This starts with creating a unique SEO strategy, a lightweight SEO plan and upper [...]

Website traffic comes from various channels, including search, direct, paid, referral, and social. Search traffic is arguably the most crucial form of traffic since it connects the right audience—with the [...]

Who they are: Guitartricks is a membership site that teaches you how to play the guitar through interactive video lessons. How Do They Apply the 4C System Guitartricks walks the [...]