How to Build a Full-Funnel StrategyWithout Losing Control Full-funnel marketing sounds great in theory; get people interested, guide them through, and help them convert. But when you’re actually trying to [...]
As the grand spectacle of Maha Kumbh 2025 came to a close on February 26, it left behind spiritual fulfilment for millions and also key marketing takeaways for brands and [...]
Posted By Jane Danes on Apr 9, 2025 | Facebook ads have a lot of moving pieces. To get [...]
All businesses, large or small, must establish a level of authority for the products and/or services they offer in the minds and hearts of their target audience if they expect [...]
Looking to grow your IG following in 2025? This might help. Last week, podcaster Brock Johnson spoke with Instagram chief Adam Mosseri about the latest platform updates, the algorithm, usage [...]
The Role of FacebookMarketing in Business Growth The digital marketing landscape constantly evolves, yet one platform remains immensely powerful: Facebook. With over 2.8 billion active users monthly, Facebook is a [...]
YouTube has introduced AI-powered updates to its 'Replace Song' function in YouTube Studio and launched a new test for its 'Hype' programme, aimed at boosting smaller creators. The 'Replace Song' [...]
Posted By Ola Ric on Apr 4, 2025 | Credit: Social Media Today Instagram chief Adam Mosseri has provided [...]
Microsoft launches Copilot Search in Bing, offering AI-powered summaries with clear links to sources for fast, conversational answers. Copilot Search is now available in Bing, combining AI summaries with traditional [...]
Meta’s adding some new ways for businesses to engage with potential customers on WhatsApp, including business “broadcasts”, which will enable brands to pay to amplify their offers to people who’ve [...]
How Do You Know If It’s Time to Increase Your Google Ads Budget? Within digital marketing, one of the most effective platforms for connecting with prospective customers is Google Ads. [...]
X, the social-media platform owned by Elon Musk, is reportedly pressuring advertising giant Interpublic Group to increase client spending, raising concerns about the future of its recently announced merger with [...]
Posted By Ola Ric on Mar 24, 2025 | X’s Grok has gained the ability [...]
On Friday, Google sent out a subtle but impactful policy update to advertisers, confirming changes to its long-standing “Unfair Advantage Policy”. While the official enforcement date is April 14, 2025, [...]
Okay, anybody who’s been closely watching the slow-speed financial crash of Twitter/X probably knew that Elon Musk was eventually going to find a way to funnel money from his xAI [...]
How eCommerce Brands CanUse Social Media to Drive Sales Today there is no need for an eCommerce brand to depend solely on billboards or TV ads, social media is a [...]
Gulf Oil Lubricants India Ltd., announced the appointment of Aarthy Sridhar as Chief Marketing Officer (CMO). With over 13 years of experience in brand building and category leadership at Hindustan [...]
Posted By Jane Danes on Mar 26, 2025 | If you want to be successful in social media, you [...]
OpenAI has rolled out a new image generation system directly integrated with GPT-4o. This system allows the AI to access its knowledge base and conversation context when creating images. This [...]
Meta may soon look to expand its ad-free subscription offering to the U.K., after settling with an individual user who objected to her data being used for ad targeting in [...]
How Social Media Influencers CanBoost Your Marketing Strategy Utilizing Social media influencers has become an essential part of a digital marketing strategy. From lifestyle vloggers to fitness enthusiasts, influencers build [...]
WPP has reported a revenue of £14.7 billion for 2024, a 0.7% decrease from the previous year, with like-for-like revenue up by 2.3%. The company’s revenue less pass-through costs stood [...]
Posted By Ola Ric on Mar 21, 2025 | Meta is testing what could become one of its biggest [...]
Google's Martin Splitt explains why indexed pages may not appear in search results, highlighting relevance and ranking competition. Indexed pages may not appear if other pages are more relevant or [...]
Oh, Elon is not going to like this. According to a new discovery by app researcher Alessandro Paluzzi, Meta’s Twitter clone Threads is currently working on a new update that [...]
Harnessing Potential:Why Your Business Should Use Salesforce Salesforce is widely recognized as one of the most powerful and versatile customer relationship management platforms on the market. Designed to connect organizations [...]
Pulse Candy's Maha Kumbh 2025 campaign fused tradition with technology, featuring digital activations and immersive on-ground experiences. The initiative aimed to create cultural engagement while resonating with the event's spiritual [...]
Posted By Ola Ric on Mar 15, 2025 | Bluesky has launched its latest update; the app now allows [...]
Google requires ecommerce stores to specify in their structured data which country their return policies apply to. Google now requires country information for return policies in structured data. Merchants should [...]
So, this is something. Today, X has announced a March Madness “Bracket Challenge”, in partnership with Uber Eats, with the grand prize for a perfect March Madness bracket being a [...]
Trust is the New Currency: How Anti-PR Helps Marketers Thrive in the Post-Chrome Era ByKarla Jo Helms, Chief Evangelist and Anti-PR™ Strategist for JOTO PR Disruptors™ Google Chrome’s dominance in the [...]
India's quick-commerce sector, hailed as the country's fastest-growing industry segment, is expected to face a slowdown in its growth trajectory as expansion beyond major cities remains limited and competition from [...]
Posted By Jane Danes on Mar 10, 2025 | Social media marketing can sometimes be frustrating. When you thought [...]
The plaintiffs in an antitrust lawsuit against Google filed a revised proposed final judgment for the judge in the case to consider. The proposal comes after a previous ruling where [...]
Meta’s questionable approach to data gathering to power its generative AI projects could result in significant penalties for the company, and might also set a new legal precedent for such [...]
Understanding the Statute of Limitations andIts Effect on Your Product Liability Case Did you know that the most frequent cause for product liability claims is manufacturing defects? Understanding the statute [...]
For many marketing professionals, a key bottleneck to execution is the sheer amount of assets needed to drive campaigns across countless channels, formats, audiences, and languages. Luckily, generative AI is [...]
Posted By Jane Danes on Mar 2, 2025 | Cybersecurity researchers discovered 16 malicious browser extensions that have been [...]
Structured data markup can work diligently behind the scenes to help your local business shine online. It can add eye-catching rich results to your search results, like review stars, FAQs, [...]
As Australia continues to progress towards a social media ban for all users under the age of 16, the major players are now pushing for more clarity about the bill’s [...]
Building Resilient Communities Through Innovative Homebuilding Practices: Basics to Innovative Homebuilding The evolution of homebuilding reflects a commitment to crafting environments that embrace both sustainability and progressive design. Rather than [...]
Vaidya Sane Ayurved Laboratories has appointed actor Sonu Sood as its brand ambassador. Known for his work in health and humanitarian efforts, Sood aligns with the organisation’s focus on Ayurveda-based [...]
Posted By Ola Ric on Mar 1, 2025 | Surprised or confused at the headline? Of course, not everyone [...]
New data provided to Search Engine Journal shows that the sites Google is ranking in AI Overviews varies by time and industry, offering an explanation of volatility in AIO rankings. [...]
LinkedIn’s testing out a new way to potentially drive more engagement in the app, by giving users an option to switch to a feed of only updates from people in [...]
How One TikTok-Focused Company Is Preparing for a Possible BanByPepijn van Kesteren Last week, the Supreme Court heard oral arguments that will ultimately decide TikTok’s fate in the U.S. As [...]
Social Samosa returns with the tenth edition of #Superwomen, a platform dedicated to recognise and celebrate women and non-binary professionals who are pushing boundaries, challenging the status quo, and driving [...]
Posted By Jane Danes on Feb 23, 2025 | Image Source ASUS announced its fragrant tech laptop, Adol 14 [...]
ChatGPT referrals to publishers increased with the introduction of web search, but remain a minor share of overall traffic. ChatGPT referrals to publishers are growing eightfold but remain under 0.1% [...]
LinkedIn has added two new metrics for newsletter creators in the app, with “email sends” and “email open rates” now available via your newsletter analytics page, providing more ways to [...]