Dale Olorenshaw speaks about a £15,000 landing page error

On episode 331 of PPC Live The Podcast, I speak to Dale Olorenshaw, Head of Paid Media and Search at StrategiQ, who shares a painful but valuable experience involving a high-budget test campaign and a critical oversight.

The costly PPC mistake

The story centers on a test campaign with a £15,000 budget. Despite strong clicks and engagement, the campaign delivered…