In Duroflex’s new campaign, Virat Kohli shares G.O.A.T. tips to achieve ‘Great Sleep, Great Health.’ It is conceptualised by Tilt Brand Solutions.

Duroflex, a sleep solutions provider, has launched its latest ad film starring their brand ambassador Virat Kohli, who showcases their research-backed mattresses. The campaign revolves around the theme of #GreatSleepGreatHealth, emphasizing the significant role of quality sleep in fostering an active lifestyle at any stage of life.

In the initial TV commercial, Kohli’s voice-over encourages viewers to embrace an active lifestyle throughout the years, be it through trekking in the Himalayas or triumphing over neighborhood kids in a game of badminton. The underlying message is clear: sound sleep is essential for good health and an active lifestyle.

In the second TVC, Kohli begins by recounting several health tips he has received from his family over the years. These include drinking hot water…

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