Direct-to-consumer (D2C) brands have witnessed substantial growth in the digital era, primarily due to the advantages provided by e-commerce, social media, and the ability to establish direct connections with their customers. The festive season represents a crucial period for these brands. By leveraging the right channels, creative campaigns, and data-driven insights, D2C businesses can make the most of this opportunity to build their brand and increase sales during the festive season.

The panel discussion at Social Samosa’s Festive Marketing Camp 2023 on ‘Festive Marketing Playbook for D2C Brands’ provides insight into D2C brands and their festive marketing strategies, the role of influencers, and tips for these brands.

Panelists:

Harmeet Singh – Vice President Marketing Marketing, The Body Shop
Suneil Chawla – Co-founder, Social Beat
Ankit Banga –  CBO- FCB/SIX India
Nidhi Mehta – VP Marketing, Honasa Consumer…

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