Social Samosa speaks to Kaushik Vedula, AVP-Marketing at Emami Ltd. and dissects how the brand builds connections with their consumer cohorts via memorable advertisements, Bollywood and celebrity endorsements.
Sweltering summer heat requires a cooling and fragrant therapy and Emami Limited, with its roster of hair oils and cooling talc with Navratna Oil and Navratna Talc, makes sure to keep Indians ‘thanda thanda cool cool.’
Over the years, Navratna has seen an eclectic mix of brand ambassadors under its wing and has recently released its summer marketing campaigns with Salman Khan and Varun Dhawan, reprising their Bollywood avatars.
Bollywood and Navratna’s special connection has managed to grab eyeballs from consumers. Social Samosa speaks to Kaushik Vedula, AVP-Marketing at Emami Ltd and dissects how the brand builds connections with the consumer cohort via memorable advertisements, Bollywood and celebrity endorsements.
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