Generative artificial intelligence (AI) tools like ChatGPT are seeing rapid adoption, climbing faster than smartphones and tablets did after their release, according to new research from Emarketer.
Emarketer reports that generative AI will reach 77.8 million users two years after ChatGPT’s launch in November 2022. This is more than double the adoption rate of tablets and smartphones in a similar period.
The key factor driving the quick uptake is the low barrier to entry.
Unlike smartphones and tablets, generative AI doesn’t require purchasing new hardware. People can access ChatGPT and similar tools on the devices they already own.
This has allowed curiosity to flourish, although the technology is still novel for many consumers and businesses.
Emarketer expects the growth rate to slow after the initial surge. However, generative AI usage will persist, especially among millennials and Gen Z.
More Context On Growth Rate
Generative AI reached over 100 million users just two months…
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