The last day of Goafest saw a knowledge seminar on breaking the old ways of media agencies. The panel addressed and spoke on the possible solutions to the issues that the media agencies are struggling with.

On the last day of Goafest 2023, the knowledge seminar called “Media Agencies Panel – Breaking the Old Mould”, moderated by Sam Balsara, Chairman – Madison World with panelists including Aditi Mishra, CEO – Lodestar UM, Amin Lakhani, CEO – South Asia – Mindshare, Mohit Joshi, CEO – Havas Media Group India, and Naveen Khemka – CEO South Asia –  Essence Mediacom. 

The panel addressed and spoke on the possible solutions to the issues that the media agencies are struggling with, further diving into the future of media agencies and the bones the industry needs to break.

Creating an ideal structure within the agency

Speaking on the structures a media agency needs to shape into, Aditi Mishra pointed out what agencies need to keep in…

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