It is 2023 and the ads are largely narrated and seen through heteronormative glasses. To challenge this and show what inclusion truly is, the queer community shares opinions on the advertising industry. Here’s what it reads.
In today’s world, where messages are delivered through digital screens, billboards, and social media feeds, advertisers hold great power to shape perceptions, challenge norms, and inspire change. With this great power, however, comes a responsibility to represent the LGBTQIA+ community as well, a little more accurately beyond the cis-gender lens.
The queer community, whose stories are missing from the bigger picture — wants to be seen, heard and understood for what they are. They’ve grown tired of being confined by labels, tokenistic behavior, and rainbow logos popping up during Pride month.
In the past few years, there have been a few advertisements that have taken noteworthy strides.
The year was 2013 when Titan…
Leave A Comment