Things are about to get musical as Coke Studio India is back after a long hiatus. As the new season Coke Studio Bharat goes live, Social Samosa speaks to Arnab Roy to find out more about the brand property, how music helps brands soar, and the marketing plan for this season.

Coke Studio India, which has been dormant for eight years, is back. This time, its eyes are on the global map with roots that go deep within India. It is coming back as Coke Studio Bharat with a vision to bring regional voices to the world. 

With the new season, the brand Coca-Cola aims to target the youth. After all, GenZ is driving change in the Indian music industry. They are seeking authenticity, freedom of expression and looking for new ways to immerse themselves within the soundscape, with no language barriers. To connect with the youth, Coke Studio Bharat has associated with young artists and the music is going to be youthful. 

Team Coke Studio has done thorough research to find…

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