Celebrate the Holidays with some of SEJ’s best articles of 2023.

Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions.

2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and reflect these changes.

Catch up on the best reads of 2023 to give you plenty to reflect on as you move into 2024.

Born between 1997 and 2012, Generation Z (Gen Z) are the first generation to have grown up with the internet, social media, and smartphones as part of their everyday lives.

And as the largest generation in history, Gen Z is rapidly becoming a powerful force in the global economy.

Yet, when it comes to marketing to this generation, particularly at the local level, the old rules of digital-first marketing that have worked with millennials increasingly don’t apply.

Gen Z often has very different attitudes…

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